This isn’t just a course that leaves you lost and confused at the end, not knowing how to actually do what it says to do. This program is proven to teach you how to position yourself as the go-to expert in your field… …and it works, even if you’re just getting started. This small group program provides the instruction, support, guidance and feedback you need to create your expert message, attract the right prospects and place yourself in front of the right audience to start making money and sharing your message.
pay-in-full
$
1,797
One-time fee
  • Immediate access to all seven modules
  • TONS of examples of real pitches that have landed huge publicity
  • Guest expert Q&As with editors and producers from top outlets
  • Private Facebook group with weekly office hours
  • Lifetime access
  • Private Facebook group with weekly office hours
  • BONUS: Sales Funnel Template so you can fully leverage your publicity!
payment plan
$
159/mo 
Billed monthly for 12 months
  • Access to a new module each week for seven weeks
  • TONS of examples of real pitches that have landed huge publicity
  • Guest expert Q&As with editors and producers from top outlets
  • Lifetime access (once paid in full)
  • Private Facebook group with weekly office hours
    



























But what if life were different?
Imagine waking up on a Monday morning as the sun streams through the windows. You roll over to check your phone and see a notification that the article you wrote in a nationally-recognized publication has been published. 

You shoot a quick email to your assistant, asking her to add the logo of the publisher to your website and share the article on social media.

You get up, grab a cup of coffee, and check your email.

What do you see?

You received 3 emails from friends and business acquaintances, giving their congratulations and supportive feedback on your article.

Your assistant sends confirmation that the article has been shared with followers and subscribers.

And, you begin hearing your phone buzz with inquiries and sales.
 
    































   













    
  



The "From The Shadows To The Spotlight" program is the last publicity program you'll ever need because it's FIVE programs in one with over 17 modules. You'll with 2 seasoned Publicists, gaining education, support, and feedback to position you for success and prepare you to create massive impact . . . and begin landing publicity right away!

And . . . when you're ready to hand off your publicity, you'll have access to our half-priced done-for-you retainer, reserved only for our FSS clients!
  











































































































  











































































































  































































pay-in-full
$
1,797
One-time fee
  • Immediate access to all seven modules
  • TONS of examples of real pitches that have landed huge publicity
  • Guest expert Q&As with editors and producers from top outlets
  • Private Facebook group with weekly office hours
  • Lifetime access
  • Private Facebook group with weekly office hours
  • BONUS: Sales Funnel Template so you can fully leverage your publicity!
payment plan
$
159/mo 
Billed monthly for 12 months
  • Access to a new module each week for seven weeks
  • TONS of examples of real pitches that have landed huge publicity
  • Guest expert Q&As with editors and producers from top outlets
  • Lifetime access (once paid in full)
  • Private Facebook group with weekly office hours
• Identifying the 2 main types of publicity opportunities (and understanding the difference)

• The framework to quickly assess how to distinguish yourself as an expert

• The #1 mistake that people make when pitching (and how to avoid it)
• Identifying the right opportunities for your business

• The process for how to reach media contacts

• Constructing your pitch list in a strategic order (and how to know when it’s the right time to pitch)
• The unique pitching blueprint that practically guarantees results 

• Identify your core message and receive individualized feedback and support 

• The process for following up with media (and what not to do) 
• Identifying media terms and processes

• Structuring blogs that are much more likely to get accepted by editors

• The procedures behind choosing your topics
• Positioning your appearances for lead creation and exposure

• Structuring your topics successfully

• The 2 types of podcast pitches you need (and how to create them)

• Identifying quality podcasts that generate leads
• The framework for creating a pitch suited for TV

• Identifying the must-pitch shows for your business

• Choosing the best angle for each type of show

• How to prepare and deliver a great TV appearance
• The blueprint for positioning yourself for big features, podcasts, and appearances

• Strategizing your pitch list and receiving individualized feedback

• Answering and addressing questions through all media channels
• Get the exact sample pitches that have successfully landed speaking gigs, TV appearances, guest blogs, podcast interviews and more

• The opportunity to be personally connected to anyone on your list that either of the 2 Publicists personally know (an amazing opportunity!)

• Receive individualized feedback on up to 3 guest blog pitches from an expert publicist, along with feedback on all written materials while inside of the program.

• Learn the right way to pitch to magazines and their online sites (including who to contact in the media).

• Video interviews from 2 media editors to give their perspective on landing publicity for your business, as well as additional bonus interviews with media experts that allow you to ask the questions you need answered!

• You’ll receive access to the private Facebook community of students, including those who have already begun positioning themselves as experts and building media around their business… as well as support and feedback from Publicists with in the community.

• Because of the intimate size of the group - only 10 students per session are accepted, this program provides unparalleled support and feedback. You’ll have literally everything you write and create while in the program reviewed by an expert publicist. I don’t know of another program that comes close to that level of support!
 
LIMITED TIME AVAILABILITY
When this course closes, it won’t reopen until our next enrollment of new students… and we can’t guarantee placement. (Honestly, it’s flying off the shelves.)

Applications are reviewed on a first come, first served basis. By filling out an application now, you can throw your hat in the ring to create new opportunities for your business and brand from here on out.

But don’t wait, because when this class of only 10 students is full, you’ll have to either wait until the next class and allow those opportunities slip by in the meantime, or spend months or years trying to figure it out by yourself. (and we all know how easy that is…)

















How much time is it going to take? 

The program takes approximately 2 to 4 hours per module, and most of my clients begin landing media opportunities before before they even finish all of the modules!

Is this a course or a group program?

The short answer is that it's the best of both worlds. It's self-paced like a course, but provides the hands-on coaching you'd find in a small group program. You can work at your own pace while still getting feedback and answers in real-time through weekly Office Hours live in the Facebook group, in addition to ongoing support in the group all week long.

Is it expensive?

This hands-on program isn’t several thousand, as you may guess. I felt a need to create a program that offers results to entrepreneurs, small business owners and nonfiction authors. With the weekly support and detailed modules, this program is designed to create success (and we have certainly gained amazing results so far!).

What if I just started online?

Whether you’re new to the online space or seasoned, this program is for you. It's never too soon to start establishing yourself in your space, and this program can help you nail your messaging right from the beginning. Remember, it doesn't matter how good you are at what you do if no one knows you do it!

Will this program be right for my business?

Publicity and visibility is right for most every business and brand. The benefit of this particular program is that you’ll receive the support you need to structure a plan and pitch based on your business and your personalized goals. Whether you're looking to land more clients, sell more books or establish yourself as a paid speaker - this program has you covered! 
 
We’ve already seen that the From The Shadows To The Spotlight Small Group Program has gained amazing results… But what would it cost for you to learn this for yourself or hire someone to do this for you?

Hire a PR Agency:
$5,000 to $20,000 per month is a common monthly retainer for start-up to larger PR agencies. This investment will set you back as much as $240,000 per year. 

Hiring a Business Coach:
$18,000 ($3,000 per month for 6 months)… If you’re lucky enough to find a business coach that is knowledgeable on Public Relations and teaches it well. Try to get PR yourself: You could certainly try this on your own. It took me 7 years and many, many trials and mistakes to create the process I now have in place and offer in my program. For every piece of information I thought was helpful, there were dozens more that either didn’t make the cut or set me on the wrong path.

Do nothing:
The most concerning choice of all. When I ask those I’ve worked with how long they’ve been talking about gaining visibility in their businesses, some said 1 year, 5 years, even more than 10 years. How much longer will we wait to become visible and share our message with our audience?  
From the Shadows to the Spotlight Small Group Program is a live program, and because of this, there is no refund. However, if you do the work and don’t get results, I’ll personally work with you, 1 on 1, and guide you in order to gain media and visibility for your business. You won’t go through this alone, and as long as you do the work, I’ll help position you for visibility success. This is my guarantee to you.
 




































  



























  
  •  Establishing Yourself As An Expert (even if you don’t feel like one)  
  •  Developing Your Pitch List 
  •  Writing The Perfect Pitch 
  •  Pitching for Guest Blogging Opportunities 
  •  Pitching for Podcast interviews 
  •  Pitching for TV Appearances 
  •  Strategizing for Success: A 12 Month Plan 
Simply Apply Today & Get These Bonuses:

BONUS 1: The opportunity to be personally connected to anyone on your list that either of the 2 Publicists personally know (an amazing opportunity!).

BONUS 2: Get the exact sample pitches that have successfully landed speaking gigs, TV appearances, guest blogs, podcast interviews and more. 

BONUS 3: Receive individualized feedback on up to 3 guest blog pitches from an expert publicist 

BONUS 4: Learn the right way to pitch to magazines and their online sites (including who to contact in the media)

BONUS 5: Video interviews from 2 media editors to give their perspective on landing publicity for your business.

BONUS 6: You’ll receive access to the private Facebook community of students, including those who have already begun positioning themselves as experts and building media around their business… as well as support and feedback from Publicists with in the community

BONUS OF ALL BONUSES: Because of the intimate size of only 10 students, this program provides intimate support and feedback, so you can feel certain that you’re walking away with a winning recipe for success .
  














































































A Case Study
We know you’ll gain visibility in your business. 

Get leads. 

Make revenue. 

Share your story and impact the masses.

But what’s the monetary value of a single appearance?

I’ll use myself as an example…

Recently, my guest episode on a podcast went live.

Within hours, one listener reached out to me to book a call. 

She’s now booked into a $3,000 VIP Day with me.

Just days later, another listener reached out and booked a spot in one of my programs, bringing in $1500 in revenue.

Next, I received a tweet from a professor at a well-known university interested in booking me for a paid speaking engagement.

I also have several additional clients in the works, with calls scheduled and leads being nurtured. 

By the time the revenue from this podcast is complete, I expect to make between $15,000 and $20,000… all from this one single podcast appearance.

I’ve made hundreds of thousands of dollars from positioning myself as an expert. 

And the process I’ve used to create visibility for myself is the same process I’ll be teaching you in an intimate, small group setting.

The investment is small in comparison, and will reap the rewards time and time again.

I’m not going to ask you to pay $15-$20,000 like the agencies do for their monthly retainer clients. 

I’m not even going to ask you to invest $3,000 like other programs that don’t have the support and feedback this one does.

As my client, I want to see you thrive. I’m invested in your success. 

And I want to help you to create the authority you deserve with the From the Shadows to the Spotlight Small Group Program.

The one-time investment in this game-changing opportunity is just $1,500.
pay-in-full
$
1,797 
One-time fee
  • Immediate access to all seven modules
  • TONS of examples of real pitches that have landed huge publicity
  • Guest expert Q&As with editors and producers from top outlets
  • Private Facebook group with weekly office hours
  • Lifetime access
  • Private Facebook group with weekly office hours
  • BONUS: Sales Funnel Template so you can fully leverage your publicity!
payment plan
$
159/mo 
Billed monthly for 12 months
  • Access to a new module each week for seven weeks
  • TONS of examples of real pitches that have landed huge publicity
  • Guest expert Q&As with editors and producers from top outlets
  • Lifetime access (once paid in full)
  • Private Facebook group with weekly office hours
Spots are closing fast. 

Apply now to gain access to the most supportive, focused, personalized visibility program I’ve experienced on the market, and create the business of your dreams.
 
Don’t miss out on this rare opportunity to create FREE leads, income, and visibility in your business, establish yourself as an authority and share your story.

And please don't put your dreams on hold and wait in the wings… again… while others in your field step into the spotlight. Stop being the best-kept secret in your space and start making moves to get visible.

What you’ll gain from this program:
 17+ MODULES so you can learn the best publicity strategies for landing free publicity that positions you as an expert and helps you grow your business. 

PROGRAM 1: Learn how to start positioning yourself as an expert - even if you don't feel like one! From messaging that can lift all aspects of your business to writing pitches for publicity, you'll have all the words you need to reach your ideal client/customer.

PROGRAM 2: Dig into what it takes to pitch for - and land! - different types of publicity: podcasts, guest blogs, features/mentions, TV appearances and more. 

PROGRAM 3: Go from securing your first speaking gig to becoming a paid public speaker! From pitching to stage presence to speaking fees, you'll be ready to take the stage by storm! 

PROGRAM 4: Go beyond typical PR and learn how to use Facebook groups, lead magnets, funnels, email sequences and more to leverage each and every publicity opportunity that comes your way.
 
PROGRAM 5: Do you have a book you want to sell, use as a tool to grow your business or position yourself as an expert? Everything you need to market your book is here! *Coming Soon*  

BONUS 1: Sample Pitches - Get examples of the exact pitches that have successfully landed guest blogs (for outlets such as Entrepreneur, Forbes, Working Mother, Shape and more!), podcast interviews, speaking gigs, TV appearances and more! 

BONUS 2: Magazine Pitching - Learn the right way to pitch magazines and their online sites for guest blogs, features and mentions! 

BONUS 3: Leveraging Your Competitor's Publicity - We'll teach you how to take the publicity your competitors have garnered and leverage it to get more publicity for yourself! 

BONUS 4: Guest Expert Videos - Access to Q&A videos with guest experts, including editors from major publications such as Fast Company, Women's Health and more! 

BONUS 5: Weekly office hours with me so you can get answers to your questions directly from me! For LIFE!

PAY IN FULL BONUS: 1:1 coaching call with Kristi (60 minutes)

LIFETIME ACCESS
$16,985 Value





$2,997 Value






$2,997 Value





$4,997 Value





$2,997 Value





$2,997 Value





$997 Value






$997 Value




$997 Value





$2,997 Value




PRICELESS



$497 Value


PRICELESS



Total Value: $23,470 
• The blueprint to creating visibility for your business - $750 Value

• Small group support and feedback from 2 Expert Publicists every step of the way - $500 Value

• Professional review of all pitches and submissions while in the program - $1,250 Value

• The step-by-step, proven program for landing yourself in major publications, Podcasts, and on TV - $1,200

• The tools to create expert status and recognition in your field - $1,000 (At least)

• A Private Facebook group providing support and feedback from seasoned, experienced publicists - $400

• My proven 12-month strategy for continued success and growth - $597

• The opportunity to be personally connected to anyone on your list that either of the 2 Publicists personally knows (an amazing opportunity!) - $1,100

• The exact sample pitches that have successfully landed speaking gigs, TV appearances, guest blogs, podcast interviews and more - $1,000

• Individualized feedback on up to 3 guest blog pitches from an expert publicist - $600

• The right way to pitch to magazines and their online sites (including who to contact in the media) - $950

• Video interviews from at least 2 media editors to give their perspective on landing publicity for your business, with the ability to ask your most burning questions - $800

• Because of the intimate size of only 10 students, this program provides intimate support and feedback, so you can feel certain that you’re walking away with a winning recipe for success - Priceless!

Total Value: $10,147
pay-in-full
$
1,797
One-time fee
  • Immediate access to all seven modules
  • TONS of examples of real pitches that have landed huge publicity
  • Guest expert Q&As with editors and producers from top outlets
  • Private Facebook group with weekly office hours
  • Lifetime access
  • Private Facebook group with weekly office hours
  • BONUS: Sales Funnel Template so you can fully leverage your publicity!
payment plan
$
159/mo
Billed monthly for 12 months
  • Access to a new module each week for seven weeks
  • TONS of examples of real pitches that have landed huge publicity
  • Guest expert Q&As with editors and producers from top outlets
  • Lifetime access (once paid in full)
  • Private Facebook group with weekly office hours
 






























If you’re reading this, I know a couple things about you…

1. You’re an ambitious person and you’re looking for a way to build your business and create the pathway to making a difference in the world.

2. You may be worried right now that this is just another one of those "run of the mill" group programs.

If I’m right, I’m guessing you might still be on the fence about applying for this program…

I hear you. 

In fact, I’ve been where you are right now.

So I’m going to get straight to the heart of the matter…

You know you need publicity to grow your business and reach a new level. 

However, I can’t take action for you.

I can save you the heartache of waiting yet another 2 months, 6 months, a year… or more… before finally starting to put your visibility front and center.

You don’t have to reinvent the wheel.

I’ve done that for you in this program, and everything you learn has been tested, improved upon, and simplified to present it to you in a way that positions you for success.

Please know that you’re not alone. 

This program comes with the support, personalized guidance, encouragement, and expertise needed to create a path sharing your message so you can impact more businesses and more lives.

You can’t reach your goals and fulfill your dreams if you're hiding in the shadows…
pay-in-full
$
1,797
One-time fee
  • Immediate access to all seven modules
  • TONS of examples of real pitches that have landed huge publicity
  • Guest expert Q&As with editors and producers from top outlets
  • Private Facebook group with weekly office hours
  • Lifetime access
  • Private Facebook group with weekly office hours
  • BONUS: Sales Funnel Template so you can fully leverage your publicity!
payment plan
$
159/mo 
Billed monthly for 12 months
  • Access to a new module each week for seven weeks
  • TONS of examples of real pitches that have landed huge publicity
  • Guest expert Q&As with editors and producers from top outlets
  • Lifetime access (once paid in full)
  • Private Facebook group with weekly office hours
This program is not going to stay at this price much longer...
Join us now.
Stop being the best kept secret in your industry!
 












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